## Sovryn Launches Referral Program to Incentivize Community-Driven Growth
In Community Call #48, the Sovryn team unveiled a major new growth initiative: the **Sovryn Referral Program**. This program is designed to empower and reward community members for actively helping to grow the Sovryn ecosystem by referring new users to the platform.
### Why a Referral Program?
Word-of-mouth is one of the most powerful marketing channels in crypto. The referral program formalizes this process, creating a direct economic incentive for users to share Sovryn with their networks. It aims to transform Sovryn’s passionate user base into a decentralized, global marketing force, aligning the interests of the community with the growth of the protocol.
### How Does it Work?
The program is built around unique, on-chain referral links. Here’s the breakdown:
1. **Generate a Link:** Any Sovryn user can generate their own unique referral link directly from the dApp.
2. **Share the Link:** They can then share this link with friends, on social media, or in their content.
3. **Track Referrals:** When a new user clicks the link and connects their wallet to Sovryn for the first time, they are permanently tagged as a referral of the original user.
4. **Earn a Share of Fees:** The referrer will then earn a percentage of the trading fees generated by the users they referred, for the lifetime of their activity on the platform.
### A Win-Win-Win Scenario
The program is designed to benefit all parties:
* **Referrers** earn a passive income stream in the form of a share of protocol revenue.
* **New Users** are introduced to Sovryn through a trusted source.
* **The Protocol** benefits from increased trading volume, liquidity, and user growth, which in turn generates more revenue for SOV stakers.
The referral program is a strategic move to bootstrap a scalable and sustainable growth engine. It leverages the power of network effects and recognizes that the community is the most authentic and effective advocate for the Sovryn mission.