## A New Look for a New Era: The Sovryn Rebrand Project
Community Call #40 was focused on the aesthetic and narrative future of Sovryn, providing the first public update on the **Sovryn rebrand project**. The team, along with partners from a professional design agency, shared the strategic goals behind the initiative and presented several initial creative directions for the community to review and provide feedback on.
### Why Rebrand?
Sovryn’s original branding was created in the early days of the project. While it served its purpose well, the protocol has since matured into a much more sophisticated and feature-rich ecosystem. A rebrand is a strategic effort to create a visual identity and brand message that accurately reflects the world-class technology and ambitious vision of Sovryn today. The goal is to create a brand that is professional, trustworthy, and appealing to a broader audience, including institutional players.
### The Goals of the Rebrand
* **Clarity of Message:** To create a clear, compelling, and consistent narrative around Sovryn’s core value proposition: providing a complete, sovereign financial system on Bitcoin.
* **Modern Visual Identity:** To develop a new logo, color palette, typography, and design system that feels modern, professional, and instantly recognizable.
* **Improved User Experience:** The new visual language will be a core part of the redesigned dApp, contributing to a more intuitive and enjoyable user experience.
* **Broad Appeal:** To create a brand that resonates with both die-hard Bitcoiners and newcomers to the DeFi space.
### A Collaborative, Community-Informed Process
The team emphasized that this is a collaborative process. This community call was the first of several checkpoints designed to gather feedback from the Sovryn community. The design agency presented several different ‘mood boards’ and early logo concepts, each representing a different potential direction for the brand. Community members were invited to share their thoughts and preferences in a dedicated Town Hall and on the Sovryn forum.
This open approach ensures that the final brand identity will be one that the entire community can feel proud of and rally behind as Sovryn enters its next phase of growth.